Transforming Digital Experiences: A CMS Case Study by Exiro Digital
The client provides high-quality nutrition and lifestyle products and services.
Business challenges
1. The client was unable to implement basic content and design modifications to the website. The website update created a challenge, resulting in the delayed posting of regular information. This diminished the effectiveness of the website as a sales and marketing instrument for the firm. They had to depend on outsourcing the website management, which proved to be an expensive venture.
2. Website hindered the customer from selling items and services online, so constraining its target market.
3. The client lacked a unified procedure for managing customer data. Data inaccuracies frequently arose from the employed manual processes, and not all departments possessed uniform information, as the data was not web-based.
4. The client was unable to provide advanced health services and information to clients, like information regarding health scores, illnesses and symptoms, dietary and nutritional needs, and lifestyle requirements, among others.
Exiro Digital’s Solution
Considering the aforementioned problems, Exiro Digital recommended the adoption of a customer relationship management (CRM) system, e-commerce platform, content management system (CMS), and a Health Profiling System.
CMS Specifications
Efficiency: Modifications to general material can be readily executed internally without the need for outsourcing. The necessity for a webmaster is diminished following the initial configuration. Documents can be efficiently managed and disseminated by multiple individuals.
Speed: Editing is regulated and sanctioned, although entirely conducted within the system. No documentation is required. Skill needs are reduced following first installation, eliminating a protracted learning curve.
Motivating factors: Authors and editors can concentrate on content without the necessity of comprehending or addressing technicalities. Modifications can be executed swiftly, diminishing monotony and enhancing productivity. Content-rich websites are simple to develop, eliminating numerous complexities from the user’s workflow.
Prolonged usability: Our database-driven content management strategy facilitates gradual enhancements to a site through modifications in design, aesthetics, or the structural framework of site templates. The average lifespan of a website is from two to three years, after which it is frequently abandoned. CMS platforms mitigate this issue by distinguishing content from presentation. Content management facilitates future redesigns of the client’s website without necessitating the reformatting of existing and archived content.
Seizing the Opportunity: Due to the adaptability of our CMS sites, new concepts can be executed even post-completion. Site-wide modifications, including the addition of new sections, the implementation of extranets, or various other alternatives, can be executed with ease.
Value Added to CMS
1. It offers the option to monitor health progress and an overall health score.
2. It shows a list of nutrients along with the foods that contain them to the relevant customer.
3. A thorough description of how patient’s symptoms indicate what’s healthy for him.
4. Well calculated results of changes in diet and lifestyle that patients prioritize and how they can affect things.
5. The list of top 20 foods, along with tips on how to purchase, cook, prepare, and store them, is included.
6. Important increases and decreases in dietary grouping to balance the intake of patients.
7. The essential spices, herbs, and herbal drinks for the customer’s nutritional diet have been chosen according to a list of the top 20 foods.
CRM Solution
With our CRM solution, client can enjoy the following benefits;
1. Before answering the phone, the client can view all of the targeted marketing campaigns, customer complaints, and sales history.
2. Enhanced campaign activity targeting, enabling the client to make prudent use of their marketing money.
3. Enhanced upselling and cross-selling.
4. Locating possible sales possibilities.
5. Encourages more interaction between the service, sales, and marketing divisions.
6. Determines the value of each customer and separates valuable customers from the others. Uses past sales data to predict client demands.
7. Enhances the responsiveness of customer service when responding to queries or issues raised by clients.
8. CRM can save over 50% on customer order processing costs because it is web-enabled.
9. The capacity to gauge both individual and corporate indicators.